农业是我国的基础产业,“三农”政策的推动下,农业农村得到一定的发展,物质生活的提升,农民对于电视节目的需求,尤其是农业类节目的需求与日俱增。在新时代下,对农节目如何进行定位,如何推动对农节目市场化,使对农节目更好的服务农民,成为电视台关注的问题。 Agriculture is the basic industry of our country. Driven by the policy of “agriculture, rural areas and farmers”, agriculture and rural areas get some development and material life improvement. The demand of farmers for television programs, especially for agricultural programs, is increasing day by day. In the new era, how to locate agricultural programs, how to promote the marketization of agricultural programs and make better service to farmers on agricultural programs have become the concerns of television stations.