当前,看病难已成为社会各界普遍关注的社会问题。引起看病难的原因是多方面的,目前较为普遍的观点是将看病难归结为国家对医疗卫生事业投入不足,医疗卫生资源分配不合理,医疗体制改革与医疗市场现状不配套、医疗保障制度不健全、医疗管理规范不力等等。实际上看病难还有一些深层次的原因有待我们进一步探索,比如医疗市场没有进行细分管理就应该被看作是引起看病难的主要原因之一。本组文章从市场细分这个市场营销的角度入手,建议医疗卫生主管部门和医疗机构按照当地人口数量、经济实力、流行病学特点等关键因素入手,同时结合自身医院的特点进行市场细分,实现病人的有效分流,从而缓解看病贵看病难这一社会矛盾。 At present, the difficulty in seeing a doctor has become a social issue that is of general concern to all sectors of society. There are many reasons for the difficulty in getting a doctor. At present, the more common view is that the difficulty in seeing a doctor is due to insufficient investment by the state in the medical and health care industry, unreasonable distribution of medical and health resources, incompatible medical system reform and the current status of the medical market, and lack of medical security system. Sound, poor medical management practices and so on. In fact, there are some deep-seated reasons for the difficulty of seeing a doctor to be further explored by us. For example, if the medical market is not subdivided, it should be regarded as one of the major causes of difficulty in visiting the doctor. This group of articles starts with the marketing segmentation of market segmentation. It is suggested that the medical and health authorities and medical institutions should start with key factors such as the number of local population, economic strength, and epidemiological characteristics, and at the same time integrate market segmentation with the characteristics of their own hospitals. To achieve an effective diversion of patients, thereby reducing the social contradictions of seeing a doctor to see a doctor.