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为适应多样的市场竞争,企业正不断地进行战略调整,增强其品牌意识。据数据统计,上世纪70年代世界五百强企业到现在仅剩1/3,而品牌优势的企业往往都轻松拥有百年历史。企业管理容易面临四重困境需要改善:第一、决策的随意化,决策在一个组织管理中不能凭空而想,一定要有战略的高度;第二、用人的情感化,组织的人力资源是非常重要的,要避免用人的情感化;第三、行为的短期化,在不断发展的流水过程中,行为的长期稳定非常重要;第四、管理的无序化,要注重如何管理,让工
In order to adapt to a variety of market competition, enterprises are constantly making strategic adjustments to enhance their brand awareness. According to statistics, only 70% of the world’s top 500 enterprises remained in the 70s of last century, while the enterprises with brand advantages tend to easily have a century-long history. First, the random decision-making, decision-making in an organization and management can not be imagined, we must have a strategic height; Second, the use of emotional, organizational human resources is very Important, to avoid the emotional use of people; Third, the short-term behavior, in the continuous flow of water, the long-term stability of the behavior is very important; Fourth, the management of disorder, we must focus on how to manage,