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以前,益达在世界上不同的消费市场都有不同的品牌标识和营销计划。过去2年中,益达和口香糖品类的生意表现都充满挑战。随着竞争对手不断推陈出新、国外品牌借助跨境电商蜂拥而至、网购的普及和零售客流的减少等等。益达希望扭转这样的局面,通过全方位重塑品牌来提醒消费者咀嚼口香糖的益处与乐趣。2016年,益达在全球使用统一的品牌战略,分别从"打造更有共鸣的口香糖领导品
Previously, Etiquat had different brand identity and marketing plans in different consumer markets in the world. Over the past two years, Etiquide and chewing gum business performance are full of challenges. As competitors continue to introduce new features, foreign brands are flocking to cross-border e-commerce, the popularity of online shopping and the reduction of retail customers. Ectar hopes to reverse this situation and remind consumers of the benefits and delights of chewing gum through a total reshaping of the brand. In 2016, Eta has used a unified branding strategy globally to create more resonant chewing gum leaders