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出版业曾经是当代中国经济效益增长最快的产业之一,但伴随着这种迅猛增长,也出现了出版物内在品质逐渐低下的状况,尤其是在出版物的思想内容、人文价值取向以及艺术格调、审美情趣方面。外在效益与内在品质的巨大反差以及主宰当前出版业的急功近利的行业风气,使中国出版业在国际竞争面前后继乏力。 救弊补偏、摆脱困境的根本途径,首先在于思考出版业的价值定位。出版业是极其特殊的文化产业:它不是生产人类物质生活资料的产业,而是生产人类精神生活资料的产业。物质资料生产的目的是满足人们的物质需求,追求利润最大化是这种产业
Publishing industry was once one of the industries with the fastest growing economic benefits in contemporary China. However, with this rapid growth, the internal quality of publications has also been declining. Especially in the ideological content of publications, the orientation of human values and the art Style, aesthetic taste. The huge contrast between external efficiency and intrinsic quality and the quick success of the current publishing industry have made China’s publishing industry less and less competitive in the face of international competition. To remedy for the disadvantages and remedy the predicament, the first is to think about the value orientation of the publishing industry. The publishing industry is a very special cultural industry: it is not an industry that produces materials for the material life of mankind, but an industry that produces materials for the spiritual life of mankind. The purpose of the production of material information is to satisfy people’s material needs, the pursuit of profit maximization is the industry