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美国社会心理学家哈罗德·西格尔有一个出色的研究,题目是“改宗的心理学效应”。研究表明,在一个问题对某人来说是十分重要的时候,如果他在这个问题上能使一个“反对者”改变意见而和自己的观点一致,他宁愿要那个“反对者”,而不要一个同意者。简言之,“改宗效应”证明,人们喜爱改变观点者甚于喜爱一向忠实于自己观点的人。因此,你要增加给予别人的吸引力和喜欢的程度,就不能扮演一味奉承、唯唯诺诺的“好好先生”角色,而应当扮演好敢于直言是非的批评者角色。这就是“改宗效应”向我们昭示的道理。
Harold Siegel, a social psychologist in the United States, has an excellent study entitled “Psychological Effects of Revising”. Research shows that when a question is of great importance to a person, if he can make an “opponent” change his opinion on the issue in line with his own point of view, he would prefer the “opponent” rather than A conferee. In short, the “Retrofit Effect” proves that people love to change opinions more than those who have always been loyal to their point of view. Therefore, if you want to increase the attractiveness and liking you give to others, you will not be able to play the role of flattery and honorable Sir but rather as a critics who will dare to speak up. This is the truth that the “change effect” shows us.