近年来随着我国经济和文化的发展,随着企业与品牌形象时代的到来,标志设计也相应地“火”了起来。公众的标志意识进一步增强,对标志赋予了新的认识,从而对设计提出了更高的要求。作为企业或机构的识别形象,要求能明确表达其企业或机构特定的精神理念和经营方针,并通过形象传播, In recent years, with the economic and cultural development of our country, with the advent of enterprises and brand image era, the logo design has correspondingly “flamed up.” Public awareness of the logo to further enhance the logo given a new understanding, which put forward higher requirements for the design. As the identification image of a business or organization, it is required to clearly express the specific spiritual concepts and business principles of its business or organization and, through image transmission,