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随着科技的快速发展,电力作为新世纪的动力资源也得到了快速的发展,越来越多的电力设备出现在我们的生活与工作中,用电量也呈现出不断增加的趋势。电力公司为了满足人们对于电力的需求,就需要不断的加强自身的能力,不断创新,不断完善服务水平才能适应这个新时代,才能获取更多的利益。本文从电力市场营销管理策略出发,对我国电力市场营销的现状进行分析探讨,并对电力市场营销管理的创新做了探讨。
With the rapid development of science and technology, electric power has been rapidly developed as a dynamic resource in the new century. More and more electric equipments have appeared in our life and work. Electricity consumption also shows an increasing trend. In order to meet people’s demand for electricity, power companies need to continuously enhance their own capabilities, innovate constantly and continuously improve their service level to adapt to this new era in order to obtain more benefits. Based on the strategy of power marketing management, this paper analyzes and discusses the current situation of power marketing in China and discusses the innovation of power marketing management.