以微信公众号为代表的新媒体,它们或是大机构、或是小团体,或是独行侠客。在各自的领域里,艰苦的采编、写作、绘图、拍摄、剪辑;没日没夜地,打磨每一条语句,雕琢每一帧形象。今天当我们谈论它们时,我们谈论的不仅仅是传递信息的媒介,而是更具深远意义的内容和符号,它们承载着情感与思想,连接着商业的通路。我们把拥有这些内涵,并活跃在用户心中的内容与符号称之为品牌。是的,这是一个新媒体可以拥有品牌的时代。用户的喜 New media, such as WeChat public accounts, are either big organizations, small groups, or lone knights. In their respective fields, the hard edits, writing, drawing, shooting, editing; day and night, grinding each sentence, carve each frame image. When we talk about them today, we are talking more than just the media that conveys information, but rather the more far-reaching content and symbols that carry emotions and ideas and connect with the business path. We call the content and symbols that have these connotations and are active in the minds of users as brands. Yes, this is a time when new media can own a brand. User’s hi