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企业必须拥有突出自身特色的企业文化,先进的企业之所以能够立于不败之地,就是因为企业的文化更能适应竞争的要求、更具有生命力的缘故。东风朝柴自成立以来,一直倡导着企业文化,以营销文化、品质文化,育才文化等构成的企业文化一直贯穿着整个企业的核心。他们要以文化培育观念,以观念形成习惯,以良好的习惯创造无限的价值,来打造东风朝柴坚韧不摧的品牌效应。
Enterprises must have their own distinctive corporate culture, the reason why advanced enterprises can be invincible, because the corporate culture to adapt to the requirements of competition, more vitality. Since its establishment, Dongfeng Chaochao has been promoting corporate culture. The corporate culture consisting of marketing culture, quality culture and education-only culture runs through the core of the entire enterprise. They should cultivate the concept of culture, the concept of habit formation, with good habits to create unlimited value, to create a tough brand of Dongfeng Chai Chai.