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当前三网融合的形势下,各大电信运营商以各种策略吸引用户入网,运营商竞争日益激烈,在此情况下,本文通过分析树立企业品牌的意义,探讨广电网络品牌存在的问题,针对性提出一些建议。
In the current triple play situation, all major telecom operators attract users with various strategies to gain access to the Internet and the operators are increasingly fiercely competing. Under such circumstances, this article analyzes the significance of establishing brand names and discusses the problems existing in the brand of radio and television networks. Sex put forward some suggestions.