一、“降龙十八掌”策划案在当今低迷的市场大气候下,许多行业的境况都可以说是度日维艰。企业和策划人要想在这种市场背景中有所作为,其难度是可想而知的,必须使出“绝招”。在策划中,仅仅把诉求点表达出来,是远远不够的,最重要的是,必须让受众接受它、理解它、记住它、赞美它、购买它。在这个过程中,最常用的一个策划技巧就是引申夸张法。 First, the “Dragon Zhaizhang palm” plan In today’s depressed market climate, the situation of many industries can be said to be daunting. Enterprises and planners in order to make a difference in this market context, the degree of difficulty is conceivable, we must resort to “trick.” In the planning, it is not enough just to express the appeal point, and most importantly, the audience must accept it, understand it, remember it, praise it, and buy it. In this process, one of the most commonly used planning techniques is to impose exaggeration.