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一、为什么不是商业大片?所谓“商业片”的要害在于迎合观众口味,投合观众头脑中心目中已经具有的定见、成见,不去冒犯观众和向观众发出挑战。比如在做文化批评者的眼中,好莱坞的“罪状”即是给“流行的主导意识形态押上韵脚”。金钱的立场决定了它的保守的立场。而《英雄》相反,它并没有在调查和迎合广大观众的心思上多化力气,恰恰相反,它是以违背一般观众的要求为基础的。至少在三个层面上,《英雄》违背了今日中国观众已经达成的“共识”:
First, why is not it a commercial blockbuster? The crux of the so-called “commercial film” lies in meeting the audience's tastes and the stereotypes already in the audience's mind that they prejudice the audience and challenge the audience. For example, in the eyes of cultural critics, Hollywood's “guilt” is to “dominate the popular dominant ideology”. The position of money determines its conservative position. On the contrary, “Heroes” do not have the power to investigate and cater to the vast audience. On the contrary, it is based on the demand of violating the general audience. On at least three levels, “hero” runs counter to the “consensus” that Chinese audiences have reached today: