据中国行业企业信息发布中心发布的信息显示：１９９９年全国消费品市场总体趋势是，民族品牌竞争力进一步增强，市场集中度继续走高，并开始崛起一个名牌群体；需求多元化和市场的多层化带动竞争全面升级，从而使产品创新成为企业关注的焦点。 １９９９年大部分种类消费品的市 According to the information released by the China Industry Enterprise Information Publishing Center, the overall trend of the national consumer goods market in 1999 was that the competitiveness of national brands was further strengthened, the market concentration continued to rise, and a brand name group started to emerge. The demand diversification and the multi-layered market Promote the overall upgrade of competition, so that product innovation has become the focus of business. The city for most types of consumer goods in 1999