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如果与顾客保持广泛密切的联系,价格、概念炒作将变得不再是主要的竞争手段,即使出现竞争者的低价或概念冲击,也很难破坏本企业与顾客之间的关系。当你提供的产品是顾客心目中所认为的最有利的选择时,你的产品在市场上就已经不存在“需求疑问”与“消化”问题了。
If you keep extensive and close contact with customers, price and concept hype will no longer be the main means of competition. Even if competitors have low prices or conceptual shocks, it will be difficult to destroy the relationship between the company and its customers. When the product you provide is the most favorable choice that the customer thinks, your product does not have “request doubt” and “digest” problems in the market.