一、关于鲍德里亚的消费社会理论鲍德里亚是法国著名的社会学家,消费社会文化理论是其较具有代表性的理论。当前,人们在消费商品时,商品的意义已经不再是最初的意义,尤其是其使用价值已经不再是其主要的价值、占主导地位的商品的符号。消费者将商品的符号与其自身的身份联系在了一起,商品的首要意义不再是其使用价值,而是商品符号所代表的身份、社会地位, First, on Baudrillard’s theory of consumer society Baudrillard is a famous French sociologist, consumer society and cultural theory is its more representative theory. At present, the meaning of the commodity is no longer the original significance when people consume the commodity. In particular, the value of use is no longer the main value and the symbol of the dominant commodity. Consumers associate the symbol of a commodity with its own identity, the primary meaning of a commodity is no longer its use value, but the identity, social status,