面临烟草行业改革发展的新形势、新任务、新要求,加强服务品牌建设,推进服务品牌落地,是持续提升企业核心竞争力的重要举措。塑造有特色、有亮点、有内涵的服务品牌,搭建有效平台,推进服务品牌在两烟生产经营过程中有效落地,做有文化、有担当、有责任、有诚信、有价值的服务,值得烟草商业企业持续思考和实践。本文从搭建五个服务平台入手,从五个方面阐述市级烟草商业企业推进服务品牌落地的有效措施。 Faced with the new situation, new tasks and new requirements for the reform and development of the tobacco industry, it is an important measure to continuously enhance the core competitiveness of enterprises by strengthening service brand building and promoting service brands. Create distinctive, bright and meaningful service brands, set up an effective platform to promote the service brand in the two tobacco production and management process effectively landing, cultural, responsible, responsible, honest and valuable service, it is worth tobacco Business enterprises continue to think and practice. This article starts with setting up five service platforms and elaborates the effective measures for promoting the service brand landing of municipal tobacco commercial enterprises from five aspects.