几乎没有人会怀疑,企业形象的树立大都奔着两个目标前进,即扩大知名度与提高美誉度,而企业的公关工作自然也围绕这两个方面展开。然而,长期以来,人们对知名度与美誉度的理解过于狭隘,这尤其表现在对获得高知名度和高美誉度的具体手段上——那就是有优点则张扬,有缺点则隐瞒。也许是受到一些成功广告案例的启发,近来我常常在想:难道知 Almost no one will doubt that most of the corporate image of the two objectives of running forward, that is, to expand their visibility and increase their reputation, and corporate public relations work naturally around these two aspects. However, people’s perceptions of popularity and reputation have been too narrow for a long time, especially in the concrete ways of gaining high popularity and high reputation - that is, the advantages are publicity, and the disadvantages are hidden. Perhaps inspired by some successful advertising cases, I’ve often wondered recently: Do you know