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质量安全可追溯体系是改善我国蔬菜安全状况的重要手段,蔬菜批发市场供应商是蔬菜可追溯体系建设的主体。本文通过对山东75位蔬菜批发市场供应商质量安全可追溯体系供给水平的调查,并基于计划行为理论进行的实证分析表明:与行为态度和主观规范相关的因素均对供给水平产生显著正向影响;与知觉行为控制相关的各客观因素中文化程度、经营规模、收入比例和培训情况也对供给水平产生了显著正向影响,而年龄的影响是负向的;影响强度上,与行为态度相关的主观因素最高,与知觉行为控制相关的客观因素最低。
The quality and safety traceability system is an important means to improve the safety of vegetables in our country. The vegetable wholesale market supplier is the main body of the traceability system of vegetables. Based on the investigation of the supplier quality and safety traceability system of 75 wholesale markets in Shandong Province and empirical analysis based on the theory of planned behavior, this paper shows that all the factors related to behavioral attitudes and subjective norms have a significant positive impact on the supply level ; The level of education, the scale of operation, the proportion of income and the training of objective factors related to the control of perceptual behavior also had a significant positive impact on the supply level, while the influence of age was negative; on the intensity of influence, it was related to the behavioral attitude The highest subjective factors, and the lowest objective factors related to the control of perceptual behavior.