在今天,随着竞争越来越激烈,仅仅在消费者心智中拥有一个词汇已经不够了,企业必须为品牌制定一个“视觉锤战略”。定位理论在告诉企业如何在客户的心智中占有一席之地。劳力士、星巴克、谷歌、红牛……都是定位非常棒的品牌。但是,我要告诉大家——在今天,随着竞争越来越激烈,仅仅在人们的心智中拥有一个词汇已经不够了,更佳的方式是同时利用视觉——必须为品牌制 Today, as competition becomes more intense, it is no longer sufficient to have a single word in the minds of consumers, and companies must develop a “vision hammer strategy” for the brand. Positioning theory telling companies how to occupy a place in the minds of customers. Rolex, Starbucks, Google, Red Bull ... ... are positioning great brand. But let me tell you - today, as competition gets more intense, it's not enough to have a single word in people's minds, and it's better to use vision at the same time - you have to be a brand