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在信息时代和知识经济中,作为信息和知识的载体——书很重要。但是另一方面,在世界上的一些出版大国,也存在着出书难和卖书难的问题。在发达国家中,美国在书籍行销方面比较发达。现在,我们就主要以一本书作为例子,来看看美国在这方面的情况;同时,也看一下这本书的内容。这本书的名字叫《高效率人士的七个习惯》,它得到了各界读者,特别是企业主管和《方法学》研究人员的高度评价,拥有广大的青年读者。这本书从1989年第一次印刷到现在,十年间一直畅销不衰。
In the information age and knowledge economy, the book as a carrier of information and knowledge is very important. However, on the other hand, some major publishing powers in the world also have the problem of hard work and difficulty in selling books. Among developed countries, the United States is well-developed in book marketing. Now we will mainly take a book as an example to look at the situation of the United States in this regard. At the same time, we will also look at the content of this book. The book, entitled “Seven Habits of Efficient Persons,” received high praise from readers, especially from business executives and “methodological” researchers, with a large readership. The book was first printed in 1989 to the present, ten years has been selling well.