如何让图书馆的讲座得到持续、健康发展,其策划和品牌的塑造是关键。通过介绍“金沙讲坛”品牌讲座从品牌设计、品牌定位、品牌管理、品牌推广到品牌保护的发展过程,揭示出一个品牌讲座的建立是通过多方合作,采取多种有效措施,才能得以推动和发展。 How to make the library lectures sustained and healthy development, its planning and brand building is the key. By introducing the “Sands Forum” brand lectures from the brand design, brand positioning, brand management, brand promotion to the development of brand protection, revealed a brand lecture was established through the multi-cooperation and take a variety of effective measures to be able to promote And development.