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旅行社产品开发创新是旅行社保持持久竞争力和生命力的来源,而旅游线路设计是旅游产品中的最重要的环节。所以旅游线路设计的意义在于它是一个旅游企业兴旺发达的不竭动力。本文针对当下旅游者的需求,提出了的旅游线路设计,确定目标市场,分析当前竞争态势,提出创新,以及对未来展望等方面展开,阐述旅游线路的竞争力。
Travel product development and innovation is the travel agency to maintain lasting competitiveness and vitality of the source, and the design of tourist routes is the most important part of tourism products. Therefore, the significance of the design of tourist routes is that it is an inexhaustible motive force for the prosperity and development of tourism enterprises. In this paper, according to the needs of current tourists, this paper proposes the design of tourist routes, determines the target market, analyzes the current competitive situation, proposes innovation and prospects for the future, and expounds the competitiveness of tourist routes.