在信息技术、网络技术发展的今天,在自媒体迅速发展的今天,高校学生已经成为了自媒体使用的主要人群,因为自媒体的一些特性,导致在高校思政管理工作中,管理面临着机遇和挑战,分析认为,高校的思政教育工作可以充分的运用自媒体媒介来帮助自己管理。要了解自媒体特性,从容应对冲击,正确使用自媒体,做好高校思想政治教育;高校的思政教育模式在自媒体时代需要从科学出发,突出重点,开启管理新模式。 Nowadays, with the rapid development of information technology and network technology, university students have become the main groups used by media since the rapid development of media. Because of some characteristics of media, management faces opportunities in the process of ideological and political management in colleges and universities. And challenges, the analysis believes that ideological and political education in colleges and universities can make full use of self-media to help themselves manage. To understand the characteristics of the media, calmly deal with the impact of the proper use of self-media, ideological and political education in colleges and universities do a good job; ideological and political education in colleges and universities in the self-media era need to proceed from science, focus, and open a new model of management.