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近年来,中国的广告业虽然增长速度下降,但伴随着中国经济的进一步发展,仍然蕴涵着巨大的发展潜力。北京由于其在中国得天独厚的地位以及长期以来北京广告业发展所形成的历史积累,在新的世纪既充满了新的机遇,同时,也面临着艰巨的挑战。从行业结构上看,媒体优势是北京广告业的突出特色。北京是中国无可争议的广告发布媒介中心,这一优势将会继续保持一段时间,但具有突出的不稳定性,行业结构急需调整。北京是中国的政治文化中心,其首都的地位使得北京的
In recent years, though the growth rate of China’s advertising industry has dropped, the development of China’s economy still implies tremendous potential for development. Due to its unique place in China and the historical accumulation formed by Beijing’s advertising industry for a long time, Beijing is full of new opportunities in the new century as well as facing daunting challenges. From the industrial structure point of view, the media advantage is the outstanding feature of Beijing’s advertising industry. Beijing is an undisputed media center for advertising and distribution in China. This advantage will continue for some time, but with outstanding instability and an urgent need to adjust its industrial structure. Beijing is China’s political and cultural center, its capital’s status makes Beijing