在信息碎片化的时代,媒介成本不断提升,企业的媒体预算也越来越分散,单纯的硬广形式不仅难以满足企业的投放需求,也很难让消费者对品牌理念有深刻感知。为帮助广告主解决投放难题,山东广播电视台电视齐鲁频道率先亮剑,立足民生,坚持创新,依托自身的公信力、影响力,盘活优质资源,探索营销新模式,引领地面媒体发展。对频道客户分析梳理,制定科学合理的广告经营策略,为地面媒体广告发展注入新的“活水”! In the era of information fragmentation, the cost of media is constantly rising and the media budget of enterprises is getting more and more dispersed. The simple and hard form not only can not meet the delivery requirements of enterprises, but also makes it hard for consumers to have a deep perception of brand philosophy. In order to help advertisers solve the delivery problems, Shandong Radio and Television Qilu Channel took the lead in establishing itself as a people’s livelihood and innovation. It relied on its own credibility, influence and resources and explored new marketing modes to lead the development of terrestrial media. Analyze channel customers, formulate a scientific and rational advertising business strategy for the development of the ground media advertising into a new “living water ”!