党的十七届六中全会从中国特色社会主义事业总体布局的高度,部署推进深化文化体制、推动社会主义文化大发展大繁荣,吹响了建设文化强国的进军号。广电的首要任务就是要围绕党和政府的重要工作,当好喉舌,营造好舆论,把握好导向,本文重点探讨新时期如何创新思想政治工作,从而切实提高职工队伍整体素质。 From the height of the general layout of the cause of socialism with Chinese characteristics, the 6th Plenary Session of the 17th CPC Central Committee has decided to promote the deepening of the cultural system and promote the great prosperity and development of socialist culture, and sounded the march for building a cultural power. Radio and television’s primary task is to focus on the important work of the party and government, good mouthpiece, to create a good public opinion, a good grasp of guidance, this paper focuses on how to innovate ideological and political work in the new era, so as to effectively improve the overall quality of the workforce.