随着电子出版物及网上贸易时代的到来，电子广告大量增加；今后人们更习惯于网上办公，用这种新媒体来传递业务更加迅速而方便。不能不引起造纸行业的特别关注。1电子出版物及电子商务的挑战　　电子媒体的出现，不仅改变了人们的阅读和信息传递的传统方式，也改变了对当前信息 With the advent of e-publication and online trading era, electronic advertising has greatly increased; people are more accustomed to online business in the future, and using this new media to deliver business is faster and easier. Can not but cause special attention of the paper industry. 1 The challenges of electronic publications and e-commerce The emergence of electronic media not only changed the traditional way of people’s reading and information transmission, but also changed the current information.