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随着经济全球化推进与全球市场的空前开放,企业间的竞争越来越激烈,企业不但要与本国的对手竞争还要与众多的跨国公司争夺市场份额。各企业都积极地进行调整与应对,不断采取措施提高自身的竞争力。在这样的背景下,企业文化就自然而然的产生了更重要的意义,具有自己特色的文化体系可以保证企业在激烈竞争取胜,深刻理解并建设优秀的企业文化是现代必须着力开展的工作。
With the economic globalization and the unprecedented opening up of the global market, the competition among enterprises is becoming more and more fierce. Enterprises should not only compete with their rivals but also compete with numerous multinational corporations for market share. All enterprises are actively making adjustments and coping measures and constantly take measures to improve their own competitiveness. Under such a background, the enterprise culture has more important significance. Naturally, a cultural system with its own characteristics can ensure that the enterprise can win the fierce competition and deeply understand and construct a good corporate culture, which must be endeavored by the modern times.