广东珠江电冰箱厂是一个只有千把人的乡镇企业。以生产“容声”牌电冰箱而闻名于世。近几年来,不管市场如何变化,“容声”牌冰箱一直保持畅销不衰,年销售额高达8亿元,在全国同行业首屈一指。这个企业为何如此兴旺呢?“秘诀”之一就是支持体育,走与体育“联姻”之路。这个工厂的负责人说:“我们支持体育是一举两得,体育扎根于群众之中,出资 Guangdong Zhujiang Refrigerator Factory is a township enterprise with only a thousand people. In the production of “Yung-acoustic” brand refrigerators and world-famous. In recent years, no matter how the market changes, “Yung-Sheng” brand refrigerators has remained popular, with annual sales of up to 800 million yuan, second to none in the same industry in the country. Why is this business so prosperous? One of the “secret” is to support the sports, go and sports “marriage” road. The person in charge of the factory said: "We support sports are two benefits, sports rooted in the masses, funded