产品是为企业利润而生产的,企业的任何产品都有其生命周期。新货品一投放市场,企业总是希望该产品畅销,而且尽可能地保持较长的寿命,以获得更多的利润。为此,需要根据产品生命周期原理,针对不同阶段作出决策。 The product is produced for the profit of the enterprise, any product of the enterprise has its life cycle. As soon as new products are put on the market, companies always want the product to be best-selling and to keep their longevity as long as possible for more profit. To do this, we need to make decisions based on the product life cycle principle and at different stages.