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会展旅游以其兼容性强、辐射面广、消费档次和文化含量高等特性,为一种新兴的旅游形态,在全球范围内迅速兴起,并日益成为各地提高旅游产业质量、加快产业结构调整和国际化发展的一个新的突破点。改革开放以来,中国的会展业从无到有,从小到大,以年均近20%的速度递增,逐步成为国民经济发展的新亮点。桂林以国际旅游名城为平台,会展旅游也得到了长足的发展。
Convention and Exhibition tourism is characterized by its strong compatibility, wide radiation, high consumption level and high cultural content. It is a new form of tourism that has rapidly risen around the world. It has also become an increasingly important measure to improve the quality of the tourism industry and speed up industrial restructuring and international A new breakthrough point of development. Since the reform and opening up, China’s convention and exhibition industry has grown from scratch, from an early age to an average of nearly 20% annually, and has gradually become a new bright spot in the development of the national economy. Guilin to the international tourism city as a platform, MICE tourism has also been considerable development.