论文部分内容阅读
由三家德国出版社针对6岁至17岁德国青少年消费行为、消费种类及其市场趋势所作的分析报告指出,目前德国青少年总数为989万人,他们的每月零用钱(每年平均636马克)、生日(约105马克)和圣诞礼金(约118马克)、存款(约951马克)等所得款项可积聚成一笔为数不小的金额,总计其消费能力1999年已将近180亿马克(约89.1亿美元)。近年来不论哪个年龄层的青少年都具备日益增大的购买力。其市场增长潜力巨大,不容企业小觑。
An analysis by three German publishers of consumer behavior and consumption patterns and market trends of young people aged 6 to 17 in Germany shows that the current total number of adolescents in Germany is 9.89 million and their monthly pocket money (636 DMs a year on average) Birthday (about 105 marks) and Christmas gifts (about 118 marks), deposits (about 951 marks) and other proceeds can be accumulated into a small sum, the total spending power of 1999, nearly 18 billion marks (about 8.91 billion US dollars ). In recent years, young people of all ages have ever-growing purchasing power. Its huge market growth potential, can not be underestimated.