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商业广告是指以赢利为目的的广告,其发展水平是一个国家或地区宏观经济实力和文化质量的重要依据。改革开放以来,湖南省的商业广告发展迅速,其发展水平至今已经跻身中部地区前五强的位置。本文对湖南省商业广告行业的不同周期进行分析,从经济发展、产业结构、消费市场以及商业广告市场构成等角度,研究了湖南省商业广告行业与宏观经济发展的互动关系。
Commercial advertising refers to the purpose of advertising for profit, and its level of development is an important basis for the macroeconomic strength and cultural quality of a country or region. Since the reform and opening up, commercial advertisements in Hunan Province have been developing rapidly. Their level of development has now ranked among the top five in the central region. This paper analyzes different periods of the commercial advertising industry in Hunan Province and studies the interactive relationship between commercial advertising industry and macroeconomic development in Hunan Province from the aspects of economic development, industrial structure, consumer market and commercial advertising market.