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21世纪,互联网+各领域发展模式的出现,对人类社会发展产生了颠覆性作用。计算机、互联网与传统媒体深度融合,推动媒体正式进入全新发展阶段,对影视等多个方面产生了深远印象。其中电影短片广告作为微电影与广告片的融合形式,不仅对以往单纯广告进行了突破,且其中蕴含的剧情、情感,能够满足人们视觉与心理层面的双重享受,在媒体时代占据一定位置。文章梳理了电影短片广告发展历程,对新媒体时代下电影短片广告艺术进行深入分析和研究。
In the 21st century, the advent of the Internet and the development model in all fields has created a disruptive effect on the development of human society. The in-depth integration of computer, internet and traditional media promoted the media to enter a new stage of development and produced a profound impression on many aspects such as film and television. Among them, the film short film advertisement, as a fusion of micro film and commercial film, has not only made a breakthrough in the simple advertisement in the past, but also has the plot and emotion contained in it to meet the double enjoyment of people’s visual and psychological aspects and occupy a certain position in the media era. The article combs the development process of the short film advertisement and deeply analyzes and researches the short film advertisement art in the new media era.