苏群霖是深圳一个糖果公司的营销主管。一次,公司新研制出一种个大且口感独特的棒棒糖,老总希望苏群霖的营销团队能尽快把这种糖果推广出去,早日抢占市场。按照以往惯例,苏群霖派出多个推销员到各大商场、幼儿园和住宅区附近的零售店进行推销。然而几天时间过去了,推销员们一无所获,因为没有几个批发商愿意批发他们的糖果。问题出在哪里?苏群霖干脆随其中一个推销员来到一个推销点查看原因所在。 Su Qunlin is the marketing director of a candy company in Shenzhen. Once, the company newly developed a large and unique lollipop, the CEO hopes that the marketing team of Su Qunlin can promote the candy as soon as possible to seize the market as soon as possible. In accordance with past practice, Su Qunlin sent a number of salesmen to retail stores near major shopping malls, kindergartens and residential areas for marketing. However, a few days have passed and the salesmen have lost nothing because few wholesalers are willing to wholesale their candy. Where is the problem? Su Qunlin simply came to a sales outlet with one of the salesmen to see why.