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商业竞争白热化阶段,渠道决定一切:谁争取到经销商,谁就是市场中的赢家;谁能长久的留住经销商,谁就是最后的胜利者。经销商变成企业经营成功与否的关键因素。但是,优秀的经销商并不多见,而竞争的企业无穷无尽;经销商出于种种考虑,会经常变动经营的产品,经销商“跳槽”事件时有发生;企业面对这些三心二意、朝三暮四的经销商,随时会遭受重大损失。同时,经销商也会面对供货商或厂方的恣意变化而感到束手无策,过河拆桥的事情时有发生,有时搞的经销商们被动挨打、惨不忍睹。那么供销双方之间究竟出现了什么问题?他们之间究竟有什么解不开的“仇”疙瘩呢?
In the white-hot phase of business competition, channels determine everything: who wins dealerships, who are the winners in the market, and who can retain dealers for a long time, who is the ultimate winner. Dealers become a key factor in the success of business operations. However, outstanding dealers are rare, while competing companies are endless; dealers, for various considerations, often change the products they operate, and dealers’ “job-hopping” incidents happen from time to time; companies face these dilemmas and mischiefs. Dealers will suffer major losses at any time. At the same time, dealers will also feel helpless in the face of suppliers’ or manufacturers’ willingness to change. Crossing rivers and bridges happen from time to time. Sometimes dealers are passively beaten and miserable. So what exactly are the problems between the supply and marketing sides? What kind of “vengeance” is there between them?