情怀原本用来表达人的理想和胸怀,但到了互联网时代,就像鸡汤不再单纯是鸡汤一样,情怀的含义也发生了改变,它成为了品牌理念的一种表达。在菲利普·科特勒已经出至第十四版的著作《营销管理》中,营销被定义为——企业为了从顾客身上获得利益回报,创造顾客价值和建立牢固顾客关系的过程。自从人们认识到营销的重要性之后,各种理论就从未间断过。从“强广告驱动”时代到杰罗姆·麦卡锡的4P理论,再到唐·舒尔茨的整合营销理论,各式相接的理论共同构成了营销简史,不同的理论也都曾在不同的时期发挥过强大的影响。 Feelings originally used to express the people’s ideals and minds, but in the Internet age, just as chicken soup is no longer simply a chicken soup, feelings have changed, it has become an expression of brand philosophy. In Phillip Kotler’s fourteenth book, Marketing Management, marketing is defined as the process by which companies generate returns on their customers, create customer value, and build solid customer relationships. Since people recognize the importance of marketing, various theories have never stopped. From the “strong advertising drive” era to Jerome McCarthy’s 4P theory, to Tang Shultz’s integrated marketing theory, all kinds of connected theories together constitute a brief history of marketing, different theories have also been In different periods have played a powerful influence.