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闻地产风云榜将迎来十周年的生日,叹感此行业时光如梭。弹指间楼市风云十年,地产广告业跟着云雨了十年。在楼市狂飙的数年间,地产广告兴风作浪功不可没;而2008年所谓地产暖冬之际,广告的责任与道德又被推到了风口浪尖。有道是,鱼相忘于江湖,人相忘于道术。地产广告机构如此低调地创作出如此高调的作品,这是一群怎样的广告人?是业内的少数派,抑或是沉默的大多数?相较于言之灼灼公关有道的4A机构,游走在“广告圈”的边缘,个中滋味,不足为外人道。14年间,楼市几番起落,地产
Smell the real estate billboard will usher in the birthday of the tenth anniversary, sighing the industry time flies. Fingers property market situation ten years, followed by cloud real estate advertising ten years. Hurricanes in the property market during the past few years, real estate advertising boom come true; and in 2008 the so-called real estate warm winter, advertising responsibility and morality has been pushed to the cusp. A proper way is that fish forget the rivers and lakes, people forget the Taoism. What kind of advertisers is this type of high-profile real estate agency so low-key? Is it an industry minority or a silent majority? Compared to the 4A public relations agency, “Advertising circle ” edge, a taste, not enough for outsider. 14 years, the property market ups and downs, real estate