论文部分内容阅读
尽管特许行业风景仍好,数据显示我国特许经营企业已超过4500个,加盟店总数40万以上,覆盖的行业业态超过70个。不过,如果通胀长期持续,成本进一步上涨,如火如荼的中国特许企业接下来将面临加盟商难以招募的大问题。2010年中国特许经营连锁120强名单出炉。特许连锁120强共拥有门店13.14万家,比2009年增加12.5%,销售额3387亿元,比2009年增长8.9%。对此,中国连锁经营协会会长郭戈平指出,调查发现,加盟费收取困难、
Although the concession industry landscape is still good, the data show that China has more than 4,500 franchise companies, franchise stores a total of 400,000 or more, covering more than 70 industry formats. However, if inflation persists for a long time, the cost will rise further. The Chinese franchised enterprises in full swing will then face the big problem that franchisees find it hard to recruit. 2010 China franchise chain 120 list released. The franchise chain 120 has a total of 131,400 stores, an increase of 12.5% over 2009 with sales of 338.7 billion yuan, an increase of 8.9% over 2009. In response, Guo Geping, president of China Chain Store & Franchise Association, pointed out that the survey found that the initial fee was difficult to collect,