“一面科技,一面艺术”对消费者来说是什么鬼?花大钱请了这么好的代言人,购买了这么贵的媒体,却没有花心思去发展更好的广告内容。“你想继续卖一辈子糖水,还是跟我一起改变世界?”这是乔布斯当年说服百事总裁加入苹果公司的超级桥段,很多人都从这短短的一句话里,看到了乔布斯极具现实扭曲力的口才。我第一次听到这句话,也是佩服得不行,但后来当我更深入地了解了品牌的规则,却不由感叹:“乔布斯太坏了!” “One side of science and technology, one side of art ” What the hell is it for consumers? Spend a lot of money on such a good spokesman, buy such a expensive media, but did not bother to develop better advertising content. “Do you want to continue selling syrup for a lifetime, or change the world with me?” This is Jobs persuaded the president of Pepsi to join Apple’s Superbridge, many people from this short sentence, saw Steve Jobs Realistic distorting eloquence. The first time I heard this remark, I admired it too, but then when I learned more about the brand’s rules, I could not help but lament: “Steve Jobs is so bad!”