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《云南映象》引发了“原生态文化”热潮。这个“原生态”文化热以文化自觉为基础,追求的是“原生态”的意识和精神。反映出在当下文化宽松的环境下的对自然的尊重、对自身文化的尊重,唤醒现代人被都市文化、大众文化覆盖的原始的民族记忆,唤起大众和社会关注、传承、保护民族文化、民间文化。同时通过成功的商业演出,在文化市场中成功的将民族文化资源转化为民族文化资本,从而使《云南映象》取得了社会效益和敬意效益的“双赢”。
The “Yunnan Image” has triggered the upsurge of “original ecological culture.” This “original ecology” culture is based on cultural consciousness and pursues the consciousness and spirit of “original ecology.” Reflects the respect for nature and respect for one’s own culture under the present environment of relaxed culture, awakens the original national memory that modern people are covered by urban culture and popular culture, arouses the public and the society’s attention, inherits and protects the national culture, culture. At the same time, through successful commercial performance, the national cultural resources have been successfully transformed into national cultural capital in the cultural market. As a result, the “Yunnan Image” has achieved a “win-win” of social benefits and tribute benefits.