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在市场对人才需求不断变化的条件下,构建系统、有效、创新的实践教学模式,提高学生对汽车市场环境的把握和了解能力,是高校培养创新性人才教育的必然趋势。《汽车市场调研》是汽车营销、汽车服务工程等专业重要的实践教学课程之一,该课程旨在加强学生掌握必要的基础知识的同时,重视对学生实践能力的培养。本文在分析现有实践教学模式的基础上,提出了优化实践教学的建议。
Constructing a systematic, effective and innovative practical teaching mode to improve students’ ability to grasp and understand the automotive market environment is an inevitable trend for colleges and universities to cultivate innovative talented people in the ever-changing market demand for talent. Automobile Market Research is one of the major practical teaching courses in automobile marketing and auto service engineering. The course aims to enhance students’ ability to master practical skills while mastering the necessary basic knowledge. Based on the analysis of the existing practice teaching mode, this paper puts forward some suggestions to optimize the practice teaching.