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随着媒体融合大数据时代的来临,人们平日里的信息生活可以说与以往相比发生了翻天覆地的变化,特别是以传播为主要方向的报纸报刊,更是面临着前所未有的挑战和风险。在大数据时代中,以互联网为运营模式的新媒体正依靠着广泛的数据来源和高效率的数据处理能力来进行自身快速的发展与进步。但在这种媒体行业快速发展的模式下,作为传统媒体行业领军者的报纸报刊,却因为自身存在的撒网式、针对性差、广告成本高等缺点,迎来了媒体融合大时代下属于自身的严酷寒冬时间段。
With the advent of media convergence in the era of big data, the information life of people on a regular basis can be said to have undergone tremendous changes compared with the past. Especially, newspapers and periodicals whose main direction of dissemination are facing are facing unprecedented challenges and risks. In the era of big data, the new media based on the Internet is relying on its extensive data sources and efficient data processing capabilities to rapidly develop itself. However, under the rapid development of the media industry, newspaper newspapers and periodicals, as the leader of the traditional media industry, ushered in the media convergence under the age of media convergence because of their own problems of network spreading, poor pertinence and high advertising costs Severe winter time.