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“如果中国的广告企业不做大,未来不是被收购就是被淘汰,如果能在短期内上市,借助资本的力量规范管理,扩充实力,更灵活的收购、并购.就可以大大的扩展自己的空间。”引力传媒总裁罗涛表示。从一家纯粹的电视媒介代理公司,发展成为现在包括广告策划、媒体代理、数字营销、公关互动、娱乐营销、行动营销六大板块的全案整合营销集成平台,引力传媒用了接近十年的时间完成这个转变和飞跃。引力传媒的发展目标是构建一个领先的整合营销传播服务平台。纵观其发展进程,可以看出,引力传媒的成长史就是一个不断丰富整合传播几大业务板块的发展史。搭建新整合营销传播平台引力传媒成立于2005年8月,201 1年完成股份制改造。目前,在北京、上海、广州、济南、杭州、天津、长沙等7地设有分支机构。
If China’s advertising companies do not grow bigger, the future will not be acquired but eliminated. If they can be listed in the near future, they will be able to expand their capabilities by standardizing their management, expanding their capabilities, and acquiring more flexibility. Space. "Gravity Media President Luo Tao said. From a purely TV media agency, the company has developed into an integrated platform for integrated marketing of the entire project including advertising planning, media agency, digital marketing, public relations, entertainment marketing and mobile marketing. Gravity Media spent nearly ten years Complete this transformation and leap. Gravity Media’s development goal is to build a leading integrated marketing communications service platform. Throughout its development process, we can see that the history of the growth of the gravitation media is a history of enrichment and dissemination of several major business segments. Set up a new integrated marketing communications platform Gravity Media was established in August 2005, 201 1 years to complete the shareholding system transformation. At present, it has branches in Beijing, Shanghai, Guangzhou, Jinan, Hangzhou, Tianjin and Changsha.