近年来,国内零售业态发生了巨大的变化,大型商场逐渐成为优势品牌的主流消费渠道,并开始影响城市居民的消费潮流。作为国内民族品牌的聚集地,温州拥有庞大的鞋服产业规模和品牌数量,如吉尔达、奥康、报喜鸟等众多企业在品牌整体形象、综合实力的提升上取得了新突破,但却苦于难以全面打入商场这个提升品牌形象的最佳渠道,使品牌进一步发展受到了限制。 In recent years, great changes have taken place in the domestic retail formats. Large shopping centers have gradually become mainstream consumption channels for dominant brands and have begun to affect the consumption trend of urban residents. As a gathering place for national brands, Wenzhou has a large scale and number of brands of shoes and apparel industry. Many enterprises such as Gilda, O’Connell and Good News Bird have made new breakthroughs in overall brand image and overall strength, Fully into the mall to enhance the brand image of the best channels for further development of the brand has been limited.