意识形态在党的执政公信力建设中起基础性作用,党要获得意识形态舆论战场中的主动权,必须顺应媒体发展的形势,充分发挥新媒体在新闻舆论工作中的作用。可以借助政府的官方微博、微信、互联网、电子杂志等平台,宣传主流意识形态,并针对新媒体用户年轻化的特点,将相关内容通过漫画、短片、视频等方式展现出来,以增强其吸引力。此外,还可以逐步培养一批意见领袖,通过他们在新媒体领域的影响力来宣传党的方针和政策,有效引导新媒体舆论。 Ideology plays a fundamental role in building the party’s credibility of the government. To obtain the initiative in the ideological battlefield of public opinion, the party must conform to the situation of media development and give full play to the role of new media in the work of public opinion. With the help of the government’s official Weibo, WeChat, Internet and ezine magazines, we can promote the mainstream ideology and showcase its content through comics, short videos and videos to enhance its appeal to the younger users of new media. force. In addition, a group of opinion leaders can be gradually trained to propagate the party’s guidelines and policies through their influence in the new media field, and effectively guide the new media.