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如今的美国人几乎每天都能在广播,电视、报纸上听到和看到各种民意测验,内容涉及到日常生活中人们最关心或最具争议性的问题,诸如总统竞选、医疗改革、种族问题、就业、退休福利。少年犯罪教育等等,这些民意测验结果本身已成为新闻的一部份。 自1936年盖洛普、克罗斯利和罗珀民意测验公司成功地预测到罗斯福将击败兰登在大选中获胜以来,美国的民意测验发展极为迅速,政府机构纷纷开设了民意测验研究所,有名的大专院校建立了民意测验中心,私人民意测验公司的出现更是不计其数。据统计,如今,五花八门的民意测验每年有成千上万,投入的资金以百亿计。私人机构所作的民意测验占绝大多数。
Today’s Americans hear and see on polls, television, and newspapers almost daily, polls of the sort that concern the most-concerned or controversial issues in everyday life such as presidential campaigns, health care reform, race Problems, employment, retirement benefits. Juvenile delinquency education, etc. These polls themselves have become part of the news. Since Gallup, Crowley and Roper Opinion successfully predicted that Roosevelt would defeat Langdon’s victory in the presidential election in 1936, opinion polls in the United States have been developing rapidly and government agencies have set up Polls Institute, Pollsters have been set up in colleges and universities, and countless private pollsters have emerged. According to statistics, there are tens of millions of opinion polls in various fields every year, with tens of billions of dollars invested. Polls by the private sector make up the majority.