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政绩新闻在党报中具有重要地位和作用。因此,从中央媒体到省、市县报,都把政绩新闻作为一个重要的报道内容,在报纸版面上占有较大的份额。 然而,现在报纸上政绩新闻也存在不少问题,笔者将其概括为“四性”,一是报道动机上的功利性,二是报道内容上的工作性,三是报道范围的区域性,四是宣传政绩的片面性。由于这些问题的存在,许多政绩新闻缺乏新闻性和可读性,严重影响了政绩新闻的传播效果。解决这个问题的办法,就是让新闻“站到前台来”。
The performance news has an important position and role in the party newspaper. Therefore, from the central media to the provincial and city magistrates’ newspapers, the performance news has taken an important part in newspaper coverage and occupies a large share of the newspapers. However, there are still many problems in the newspaper’s current performance news. The author generalizes it as “the four characters”. The first one is to report the utilitarianism on the motives. The second is the work content of the report content. The third is the coverage of the scope of the report. Is to promote one-sided nature of performance. Due to the existence of these problems, many performance news lacks newsability and readability, seriously affecting the dissemination of performance news. The solution to this problem is to get the news “standing in the foreground.”