建设不好企业文化,谈品牌是奢侈行为现在有很多知名的营销专家、品牌专家包括企业老板在内,张口闭口都在谈品牌。的确,品牌对所有企业来说都是非常重要的核心资产,没有品牌的建设、营销和推广,企业就没有发展。但要知道,建设不好企业文化,企业就有可能没有活路,更不要谈什么品牌,谈什么发展了。企业文化建设就是塑造企业精神。市场如同战场,在市场上有强大战斗力 Construction is not good corporate culture, talk about the luxury brand is now there are many well-known marketing experts, brand experts, including business owners, open mouth are talking about the brand. Indeed, the brand is a very important core asset for all businesses. Without brand building, marketing and promotion, businesses have no growth. However, we must know that if construction is not good for corporate culture, enterprises may not have a chance to live, let alone talk about what brand and talk about what is going on. Corporate culture is to create entrepreneurial spirit. Market as a battlefield, in the market has a strong combat effectiveness